Details

The ITC is a competition on Market Entry Strategy. To prepare for the Market Entry Strategy, students/participants are required to research and synthesise detailed information related to a specific country to gain a greater understanding of international trade. The exercise stresses the elements of teamwork, competition, marketing, promotion and innovation, and it requires the students to develop a clearly written international marketing plan for a specific country that includes:   ·      Target Market ·      Product Description and Strategy ·      Pricing Strategy ·      Promotion Strategy ·      Placing and Distribution Strategy ·      Financial Plan ·      Application of Technology ·      Project Timeline ·      Measurement of Success  As students prepare to create the distribution and logistical elements of their proposals, they will be encouraged to conduct on-line research on the international trade operations of a variety of businesses including FedEx. Perks and Prizes All students who sent in qualified entries will receive a certificate of participation. Certificate of merit will be awarded to the twelve shortlisted teams and a trophy will be awarded to the three final teams.